Thursday, August 9, 2012

Olympic Style I: Neon Yellow Sneakers

If you've watched any of the track and field events from the London Olympics, you could not possibly miss the bright yellow Nike track shoes on display. Nearly every runner, hurdler, and jumper is sporting them. Nike has done an amazing job marketing these shoes as they are ubiquitous.

Nike undoubtably now has a huge following with these track spikes adorning the feet of Olympic athletes and on display for the entire world to see and purchase. Either these shoes truly are phenomenal (if you're in the calibre of an Olympic athlete) or else Nike has a ton of endorsements swathing the feet of Olympians. A great deal for Nike when sprinter Alyson Felix and decathlete Ashton Eaton are wearing those bright yellow Nikes. Even better when the neon yellow transforms into gold—the gold of an Olympic medal.

From US triathletes to long jumpers to the US women's swim team, their feet are all clad in yellow neon. However, I do believe these neon yellow sneakers are a part of the US Olympic uniform. But that doesn't explain why the Russians, Germans, and Kenyans are wearing the identical Nike track spikes. Perhaps these bright yellow shoes really do enhance athlete performance.

Being a runner and a fan of bright obnoxious sneakers, I'm loving these Nike track shoes. A quick Google search found a variety of these yellow Nike shoes (Zoom Ja iD, Superfly Spike and Mamba) ranging from $75 to $125.

I certainly spot a trend. Maybe they come in pink!


Gamer said...

This was really an interesting topic and I kinda agree with what you have mentioned here! best workout shoes

Christianna said...

Thanks for the comment! I'm curious to see what "the shoe" will be for the Rio games!